Redline
Social media for Redline, a U.S. truck dispatch company. Carousels, posts and video covers in the brand's bold black, white and red, written in the language of owner-operators and fleet owners.
- Branding
- Social Media
Redline helps truck drivers and owner-operators in the U.S. find loads, handle paperwork and stay on the road. On social media the goal was to win trust in a crowded, sceptical market: show real results, explain how Redline works and give carriers a simple reason to get in touch.
Art direction
The feed extends the Redline identity: clean light-grey and black panels, the sharp red mark and condensed headlines split in two colours, with the second line always in red. Real trucks, dispatchers and offices keep it credible, while slanted red accents add the same sense of speed as the logo.
The “Real loads, real numbers” carousel is built around actual routes. Rate per mile, miles and total gross sit next to a map that continues across the slides, so the route reads as one journey.
Creative process
We planned the content around the questions carriers ask before switching dispatchers: Will I earn more? Who will actually handle my loads? What happens if it doesn’t work? Carousels answer them in depth, posts deliver one clear message, and short videos put a real face on the team.
Video covers use bold headlines, the red arrow motif and a consistent grid, so every Reel is recognisable as Redline before it even starts playing.
The result is a consistent, results-driven feed that speaks drivers’ language and turns Redline’s promise of more loaded miles into content carriers actually stop for.
