Fixabill
Social media for Fixabill, an app that keeps every car document in one place and finds trusted auto services nearby. A calm black-and-white feed built on real photography, clear messages and the app itself.
- Branding
- Social Media
Fixabill makes car paperwork and car trouble simple: it stores insurance, inspection and road tax documents, reminds drivers before anything expires and connects them with verified auto services. On social media the goal was to show those problems the way drivers feel them, then present Fixabill as the obvious fix.
Art direction
The feed follows the Fixabill brand: monochrome, calm and confident. Black-and-white photography, soft grey panels and a touch of yellow from the app's radial motif keep every post recognisable, while short, bold headlines do the talking.
Single posts use the same voice and photography, putting real drivers and mechanics at the centre: help that comes to you, verified services and fair prices.
Creative process
We wrote the carousel like a short story: the problem (documents everywhere, deadlines easy to miss), the turn (Fixabill keeps it all in one place) and the payoff (reminders and a clear call to download). The visuals flow from slide to slide, so the swipe reads as one continuous panorama.
Single posts focus on one benefit each and end with a simple next step, so the feed works both for new followers and for people ready to install the app.
The result is a consistent, premium feed that explains the app in seconds and turns everyday car stress into a reason to download Fixabill.
